Once, the prevailing attitude towards having a website was “I just have it to have something”. This wasn’t true a decade ago and it’s definitely not true now.
Do it well or don’t do it at all
If you can’t write your own content and make it the best it can be, don’t do it. Pay someone. It’ll be worth it. If you don’t have the time or inclination to create website content, then don’t half arse it. Get someone else to whole arse it.
It never stops
You also can’t just do it once and never think about it again. Like a house that is never repaired or renovated, visitors will quickly see if your site hasn’t been updated regularly. Again, if you can’t do it well, you need to find someone who can. An employee, a relative or a freelancer – someone to keep your site’s content fresh and relevant.
Being good isn’t enough
Regardless of how good you are at your job, if you don’t showcase it on your website, no one will know. A website is a powerful tool to build trust with potential clients. Case studies, blogs, clearly explained product descriptions and all your content, are chances to communicate your expertise.