writing content

The diminishing returns of content

The diminishing returns of content

Every year, writing valuable content becomes harder. If you deal with a content company, chances are it is regurgitated from existing pieces online. A few years ago, Rand Fishkin coined the term “10x Content”, which is content that is 10

How to create a content calendar

How to create a content calendar

Planning and scheduling content is important. It makes it easier to coordinate your other marketing efforts, including social media, paid channels and physical media. A content calendar also helps your blog grow and become more than an infrequently updated obligation.

Write better blogs

Write better blogs

Content is vital to your website and your ability to regularly update what’s on your site will directly impact how engaged your audience is. The best blogs offer helpful tips and advice, insight and lessons, without focussing on a hard

Three things I tell every client

Three things I tell every client

Once, the prevailing attitude towards having a website was “I just have it to have something”. This wasn’t true a decade ago and it’s definitely not true now. Do it well or don’t do it at all If you can’t

Everything I know about…

Everything I know about…

This is a new series. I will run out of useful topics fairly quickly (it may have happened already), so I will either stop or move onto more frivolous subjects. Only time will tell.  Writing SEO Content – Part three

Everything I know about…

Everything I know about…

This is a new series. I will run out of useful topics fairly quickly (it may have happened already), so I will either stop or move onto more frivolous subjects. Only time will tell.  Writing SEO content – part two

Everything I know about…

Everything I know about…

This is a new series. I will run out of useful topics fairly quickly (it may have happened already), so I will either stop or move onto more frivolous subjects. Only time will tell.  To begin, I will distil everything