Content marketing

The diminishing returns of content

The diminishing returns of content

Every year, writing valuable content becomes harder. If you deal with a content company, chances are it is regurgitated from existing pieces online. A few years ago, Rand Fishkin coined the term “10x Content”, which is content that is 10

How to create a content calendar

How to create a content calendar

Planning and scheduling content is important. It makes it easier to coordinate your other marketing efforts, including social media, paid channels and physical media. A content calendar also helps your blog grow and become more than an infrequently updated obligation.

Write better blogs

Write better blogs

Content is vital to your website and your ability to regularly update what’s on your site will directly impact how engaged your audience is. The best blogs offer helpful tips and advice, insight and lessons, without focussing on a hard

The continued trials and tribulations of the whathaveyou…

The continued trials and tribulations of the whathaveyou…

Part two. The bad. The trouble with freelancing fulltime is there is no one around to motivate me or assign me work. I have to find work and motivation myself, decide how much it is worth to me, then hope

The trials and tribulations of freelancing.

The trials and tribulations of freelancing.

Part one. The Good.  Being a freelancer is great. As I write this, I am watching Star Wars and sitting on the couch. I have the freedom to work as quickly or as slowly as I like, I can have

The different types of content you need for your website

The different types of content you need for your website

If you’re starting a new website, there are two main types of content you need to think about. Landing pages and blogs. Besides the standard home, contact and about us pages that come standard with every site, a new site

Three things I tell every client

Three things I tell every client

Once, the prevailing attitude towards having a website was “I just have it to have something”. This wasn’t true a decade ago and it’s definitely not true now. Do it well or don’t do it at all If you can’t

Everything I know about…

Everything I know about…

This is a new series. I will run out of useful topics fairly quickly (it may have happened already), so I will either stop or move onto more frivolous subjects. Only time will tell.  Writing SEO Content – Part three

Everything I know about…

Everything I know about…

This is a new series. I will run out of useful topics fairly quickly (it may have happened already), so I will either stop or move onto more frivolous subjects. Only time will tell.  Writing SEO content – part two

Everything I know about…

Everything I know about…

This is a new series. I will run out of useful topics fairly quickly (it may have happened already), so I will either stop or move onto more frivolous subjects. Only time will tell.  To begin, I will distil everything