Author: tippity1

The diminishing returns of content

The diminishing returns of content

Every year, writing valuable content becomes harder. If you deal with a content company, chances are it is regurgitated from existing pieces online. A few years ago, Rand Fishkin coined the term “10x Content”, which is content that is 10

The Phantom Menace: Hot wet garbage or misunderstood genius?

The Phantom Menace: Hot wet garbage or misunderstood genius?

It has been 20 years since the first trailer for The Phantom Menace was unleashed on the world in 1998. The film itself was released in 1999, 22 years after the original Star Wars changed film forever. I was 19

How to create a content calendar

How to create a content calendar

Planning and scheduling content is important. It makes it easier to coordinate your other marketing efforts, including social media, paid channels and physical media. A content calendar also helps your blog grow and become more than an infrequently updated obligation.

Write better blogs

Write better blogs

Content is vital to your website and your ability to regularly update what’s on your site will directly impact how engaged your audience is. The best blogs offer helpful tips and advice, insight and lessons, without focussing on a hard

The different types of content you need for your website

The different types of content you need for your website

If you’re starting a new website, there are two main types of content you need to think about. Landing pages and blogs. Besides the standard home, contact and about us pages that come standard with every site, a new site

All* the James Bond films ranked

All* the James Bond films ranked

*EON only. Never Say Never Again and Casino Royale 1967 don’t count. With Sean Connery recently celebrating his 88th birthday and the news that the 25th Bond film will be delayed and possibly recast, it seemed like time to reflect

Three things I tell every client

Three things I tell every client

Once, the prevailing attitude towards having a website was “I just have it to have something”. This wasn’t true a decade ago and it’s definitely not true now. Do it well or don’t do it at all If you can’t