Content is vital to your website and your ability to regularly update what’s on your site will directly impact how engaged your audience is. The best blogs offer helpful tips and advice, insight and lessons, without focussing on a hard sell. This means that people begin to see your site is a repository of knowledge, not simply a brochure for your services or products. If you share what you know, you’ll build trust with your audience and create a long-term relationship that will pay off in the future.
How to generate blog ideas
Your blog doesn’t only have to be about your niche. Businesses, products and services don’t exist in vacuums, so find a tangential way to promote your expertise. Something few businesses do is look beyond simply selling their products or services and every blog becomes a long-
- Pick a current event and find a link back to your product or service
- Create listicles that illustrate and solve your audience’s problems
- Relate what you do to popular culture
- Write about your personal journey as a business person
- Interview staff about their interests
- Conduct case studies about your clients – both successes and failures provide valuable insight
- Review products and services your business uses.
Tips to keep your blog ticking over
These are some tips that, when I stick to them, I find makes writing and maintaining a blog easier. Experiment and you’ll find your own strategies, but these are a good start.
Write well. Even if that means writing simply and directly, it is long-form to write in a way that communicates with people. Punctuation and grammar are important, but not as important as clarity.
Proofread. Clarity depends on using the right words in the right way. A misplaced comma is forgivable, not understanding the difference between ‘loose’ and ‘lose’ isn’t. If you’re worried about whether your blog is accurate and clear, have someone read it for you. No one can know all about everything, so find someone with the skills you need.
Be regular. What’s good for your bowel is good for your website. The internet is essentially a huge toilet these days anyway, so make sure you are writing often and consistently to stand out from the other floaters. Once a day, once a week, once a month… any of those are fine but don’t become erratic. This is the hardest thing to do, and I am guilty of not adhering to my own rule, but to build a loyal audience you need to be regular.
Plan ahead. Sitting down the day you intend to post an article and trying to write one is hard. This is something I neglect to do for my own site all the time and even as someone who writes every day, I can’t always spin a topic on the fly and write something worthwhile. Time is precious and spending an hour squeezing out a page of writing that you end up discarding as nonsense is a huge waste. Create a calendar. Brainstorm some topics. Assign each one a date and then stick to it. Simply by creating the content plan you put the idea in your head. Then, as you go about your other tasks and whatnot, you will subconsciously have that rattling around in your head. This means, that when you sit down to write it, you can pull all of the little pieces of information you’ve subconsciously filed alongside the topic in your brain.