Month: November 2018

The diminishing returns of content

The diminishing returns of content

Every year, writing valuable content becomes harder. If you deal with a content company, chances are it is regurgitated from existing pieces online. A few years ago, Rand Fishkin coined the term “10x Content”, which is content that is 10

The Phantom Menace: Hot wet garbage or misunderstood genius?

The Phantom Menace: Hot wet garbage or misunderstood genius?

It has been 20 years since the first trailer for The Phantom Menace was unleashed on the world in 1998. The film itself was released in 1999, 22 years after the original Star Wars changed film forever. I was 19

How to create a content calendar

How to create a content calendar

Planning and scheduling content is important. It makes it easier to coordinate your other marketing efforts, including social media, paid channels and physical media. A content calendar also helps your blog grow and become more than an infrequently updated obligation.

Write better blogs

Write better blogs

Content is vital to your website and your ability to regularly update what’s on your site will directly impact how engaged your audience is. The best blogs offer helpful tips and advice, insight and lessons, without focussing on a hard

The continued trials and tribulations of the whathaveyou…

The continued trials and tribulations of the whathaveyou…

Part two. The bad. The trouble with freelancing fulltime is there is no one around to motivate me or assign me work. I have to find work and motivation myself, decide how much it is worth to me, then hope

The trials and tribulations of freelancing.

The trials and tribulations of freelancing.

Part one. The Good.  Being a freelancer is great. As I write this, I am watching Star Wars and sitting on the couch. I have the freedom to work as quickly or as slowly as I like, I can have

The different types of content you need for your website

The different types of content you need for your website

If you’re starting a new website, there are two main types of content you need to think about. Landing pages and blogs. Besides the standard home, contact and about us pages that come standard with every site, a new site